Haute Hijab

ABOUT

Haute Hijab was born in 2010 out of a struggle familiar to many Muslim women – it was simply too hard to find comfortable, quality hijabs that made me feel confident. I couldn’t understand why such an important garment was so often treated as an afterthought. Clearly, I thought, we deserve better.

I knew that creating the kind of hijabs we needed would mean taking matters into my own hands. Inspired by the Islamic tradition of ihsaan, doing everything with beauty and excellence, I founded Haute Hijab with my co-founder Ahmed Zedan and immediately got to work. We spent months searching for the perfect fabrics to create hijabs, rigorously testing them to ensure they were breathable, comfortable, washable, durable and beautiful – everything you should expect from your hijab.

“I want to say thank you for giving me the extra courage to feel comfortable to begin wearing hijab again… Thank you for helping women like me, who struggled for so long to feel comfortable in hijab, truly feel empowered.”

As Haute Hijab grows, we continue to elevate the experience of wearing hijab. In January 2018 we released our Luxury Collection, which was featured in media publications including Elle, Glamour, Vogue Arabia and others. We later launched our collection of Ultimate Underscarves, merging cutting-edge fabric technology with meticulous design to create an underscarf unlike any other.

And we’re just getting started. From performance hijabs to sustainable innovations, we’re obsessed with fusing design, style and technology into the perfect hijabs for every occasion in a Muslim woman’s life. It’s not enough for us to make good hijabs; we’re determined to make the hijabs you always wished you had—or the ones you never imagined were possible.

Join us in our mission to create a world where every woman feels comfortable and confident.

Letter from the CEO
CEO Melanie Elturk

The World's Best Hijabs for the World's Most Powerful Women

When I started this company over ten years ago, my motivation was simple. I wanted to elevate the experience of hijab for every woman who chooses to wear one. In my own personal journey with hijab and faith, I came to understand the incredible power Muslim women hold; the invisible force-field that comes from within and the long line of distinguished Muslim women upon whose shoulders we stand.

When I read the stories of Nusbaiba bint Ka'b, Al Khansa, Fatima Al-Fihri, Lubna of Cordoba, Nana Asma’u and others, it changed me – I had a newfound perspective on Muslim women in Islam. A well of pride, distinction and power, was birthed within me, and I understood the weight of what it meant to be a Muslim woman in the world. We come from a long line of leaders, innovators, educators, warriors, artists, caregivers and scholars. They were outspoken, thoughtful and highly ambitious. They didn't wait around for men to tell them what to do. They leaned in to their relationship with their Creator and took action. They lived meaningful lives, fueled by their gifts and potent purpose of serving God.

What I learned is this: When a woman knows who she is and what she's capable of, fueled by the certainty of la illaha illAllah, nothing can stop her.

And that's the truth about power. There's no one definition, no single path. It's the multitude of paths we all lead, fueled by our purpose in life. It's the conviction that with God's help, we can do anything. With Him by my side, I can take on the world.

Today is no different. American Muslim women are of the most highly educated female religious groups in the country with the highest degree of economic gender parity. We come in all colors, shapes and sizes. We occupy space in every country across the globe. Muslim women make up some of the most visible Muslims in the world occupying politics, academia, medicine, fashion, sports and media.

We are not beholden to the mold society would rather we conform to. We obey our Creator, not what society expects of us. We adhere to our own code with the strength of Islam propelling us forward. We get our hands dirty and we're not afraid to speak up when others prefer we stay silent. We are the leaders of real change.

And we understand we have work to do. The motivation to start Haute Hijab ten years ago is just as important today as it ever was. In the face of challenges plaguing our world today, we consider it an honor to serve the Muslim woman by providing her with products, meaningful experiences and resources to improve her relationship with hijab, expand her mind, enrich her life and nourish her soul. We will continue the legacy of Muslim women who have come before us and embrace the responsibility to move the world forward as we elevate this community. We can do this because we operate from that well of strength and power inside us all.

After all, we are the world's most powerful women.