Our Story

About us

We're just a couple of guys who turned in our corporate jobs for a different mission: to help people spread good karma by supporting socially impactful businesses.

Like most people, we’re passionate about social causes, things like hunger, social justice, and the environment. We try to donate what we can, but we buy a lot more stuff than we donate. 

For every $1 we all spend on stuff, we set aside only 2 cents to support social causes we care about.

What if we can use the other 98 cents in our wallet in a more socially impactful way AND still buy the stuff we want? Why not spend it with businesses that care, that help the poor, that create jobs for disadvantaged people, that protect our forests and oceans, or whatever social cause you choose? Why not support small businesses everywhere that are Black-owned, women-owned, veteran-owned, LGBTQ-owned, Native-owned, disability-owned, or minority-owned?

Why not? Because it’s too hard to find these businesses when we need to.

That’s why we created Karmalize. We’re the world's first and only online directory of socially impactful business, searchable by social cause, and completely crowdsourced by people suggesting businesses to us.

The next time you’re looking for a place to eat, a gift to buy, clothes to wear, groceries for the kitchen, or a treat for yourself, use Karmalize to find a business to support and feel good about spending your money there!

Our iOS and Android apps are free to download and use. Come join us and spread good karma with Karmalize!

How we make money

This is a question we get all the time, and we're happy to say: we don't.

We made Karmalize free to use, so that everyone who wants to can afford to join us. It's also free to to get listed, so that every socially impactful business has an equal opportunity to be on our platform.

We chose to be a Public Benefit Corporation (PBC), which means we legally committed ourselves to provide a social or public good. This will be true whether we start making money or not. Patagonia and Ben & Jerry's are examples of PBCs. 

We're a self-funded minority-owned small business, and our way of giving back is to commit to always providing this as a public service.

Land acknowledgement

We acknowledge that in North Central Texas we are on Indigenous land of the Kiikaapoi (Kickapoo), Jumanos, Tawakoni, and Wichita peoples past and present, and are grateful for the land and the people who have stewarded it throughout many generations.

We recognize the difficult history of settler colonialism, genocide, ethnic cleansing, stolen land and forced removal whose effects still persist in present-day realities and privileges. We invite you to honor the past by learning more about this history in our Deep Dives, and to be a part of future change by supporting Native-owned businesses today.

Rich Yap

Founder & CEO

Plano, TX

Eric Buhrfeind

Co-Founder & Chief Karma Officer

Plano, TX

Sydney Yap

Chief Marketing Officer

Durham, NC

Delaney Eisen

Advisory Board 

Durham, NC

Camille Murashige

Advisory Board 

Winston-Salem, NC

Lola Owokoniran

Advisory Board 

Atlanta GA

Georgia Van Os

Advisory Board 

Austin TX

James Vaughn

Advisory Board 

Durham NC