Our Story

Who we are

We're just a couple of guys who turned in corporate jobs for a different mission: to help people support socially impactful businesses.

What we care about

We care about making it really easy for anyone to create personal social impact

Rather than taking more of your time or money, we're taking what too often control us – technology, media, shopping – and making them work for you instead, for social good! 

If you care too

Then by using Karmalize you're choosing to make a difference with the things you do almost every day. Every time you:

  • read a story, you're learning
  • bookmark a business, you're giving them a chance
  • buy from a business, you're supporting a social cause
  • share a business, you're telling someone else they can make a difference too
  • suggest a business, you're multiplying your impact and magnifying your influence

Do it today, tomorrow, next week, next month or next year. But do it eventually and #SpreadGoodKarma!

Rich Yap

Founder & CEO

Plano, TX

Eric Buhrfeind

Co-Founder & Chief Karma Officer

Plano, TX

Did you know? For every $1 we all spend on stuff, we set aside only 2 cents to support social causes we care about.

What if we can use the other 98 cents in our wallet in a more socially impactful way AND still buy the stuff we want? Why not spend it with businesses that care, that help the poor, that create jobs for disadvantaged people, that protect our forests and oceans, or whatever social cause you choose? Why not support small businesses everywhere that are Black-owned, women-owned, veteran-owned, LGBTQ-owned, Native-owned, disability-owned, or minority-owned?

Why not? Because it’s too hard to find these businesses when we need to.

That’s why we created Karmalize. We’re the world's first and only online directory of socially impactful business, searchable by social cause, and completely crowdsourced by people suggesting businesses to us.

The next time you’re looking for a place to eat, a gift to buy, clothes to wear, groceries for the kitchen, or a treat for yourself, use Karmalize to find a business to support and feel good about spending your money there!

Our iOS and Android apps are free to download and use. Come join us and spread good karma with Karmalize!

How we make money

This is a question we get all the time, and we're happy to say: we don't.

We made Karmalize free to use, so that everyone who wants to can afford to join us. It's also free to to get listed, so that every socially impactful business has an equal opportunity to be on our platform.

We chose to be a Public Benefit Corporation (PBC), which means we legally committed ourselves to provide a social or public good. This will be true whether we start making money or not. Patagonia and Ben & Jerry's are examples of PBCs. 

We're a self-funded minority-owned small business, and our way of giving back is to commit to always providing this as a public service.

Land acknowledgement

We acknowledge that in North Central Texas we are on Indigenous land of the Kiikaapoi (Kickapoo), Jumanos, Tawakoni, and Wichita peoples past and present, and are grateful for the land and the people who have stewarded it throughout many generations.

We recognize the difficult history of settler colonialism, genocide, ethnic cleansing, stolen land and forced removal whose effects still persist in present-day realities and privileges. We invite you to honor the past by learning more about this history in our Deep Dives, and to be a part of future change by supporting Native-owned businesses today.

Camille Murashige

Advisory Board 

Nashville, TN

Lola Owokoniran

Advisory Board 

Washington D.C.

Sydney Yap

Advisory Board 

Durham, NC