Our Story

Just a couple of guys who turned in corporate jobs for a different mission: to help people support socially impactful businesses.

Making it really easy for anyone to create personal social impact! But how?

What if we can use the other 98 cents in our wallet in a more socially impactful way AND still buy the stuff we want? Why not spend it with businesses that care, that help the poor, that create jobs for disadvantaged people, that protect our forests and oceans, or whatever social cause you choose? Why not support small businesses everywhere that are Black-owned, women-owned, veteran-owned, LGBTQ-owned, Native-owned, disability-owned, or minority-owned?

That’s why we created Karmalize.

We help small businesses get noticed for their social impact – like sustainability, equality, and human rights.

1. We’re the world’s first and only online global directory of socially impactful business, searchable by social cause, and completely crowdsourced.

2. We publish stories about them, their owners, their impact, and how we can all follow a socially conscious consumer lifestyle.

3. We run an online bookshop that also serves to help people learn more about social causes. We personally read, curate, and maintain a recommended booklist for each of the 17 UN SDG social causes. 

Simple answer: we don’t!

We chose to be a Public Benefit Corporation (PBC), meaning we’re legally committed to provide a social or public good. Patagonia and Ben & Jerry’s are examples of PBCs. 

Karmalize is free for anyone to use and free for businesses that we list.

Our online bookshop generates a small commission on every book purchased, which we donate 100% to animal rescue organizations.

We’re a self-funded minority-owned small business, and our way of giving back is to commit to always operating as a public service.

We acknowledge that in North Central Texas we are on Indigenous land of the Kiikaapoi (Kickapoo), Jumanos, Tawakoni, and Wichita peoples past and present, and are grateful for the land and the people who have stewarded it throughout many generations.

We recognize the difficult history of settler colonialism, genocide, ethnic cleansing, stolen land and forced removal whose effects still persist in present-day realities and privileges. We invite you to honor the past by learning more about this history, and to be a part of future change by supporting Native-owned businesses today.