Wyld

ABOUT

Wyld – pronounced “wild" – stands for What. You. Love. Doing. Wyld stands for radical self love, for fearlessly going after our dreams and what sets our souls on fire. Our clean essentials are inspired by love and wanderlust, and are desired by the empowered woman who treasures freedom, who lives to wander without boundaries, and who fearlessly charts her path in life.

With an unwavering mission of sustainability and wellness, Wyld is dedicated to going beyond the brand, to build a movement that empowers, inspires and elevates one another.

Proceeds from every product sold are donated to ocean conservation.

note from our founder

Hi, I’m Joy! Aka Wyld mama.

Growing up, I was told that I wasn’t good enough: I was too skinny (my nickname growing up was Popeye’s wife Olive), I wasn’t pretty enough, a good enough daughter / sister / girlfriend, smart enough, I was “too wild,” and the list goes on. And just like many of us do, I started to believe it.

It didn’t help that I had a skin condition that affected my self-confidence. I found myself trying everything to heal my skin. I finally realized I needed to heal myself first, from the inside out.

It was a long journey to learn to love myself fully and embrace my wild ways! A big part of my self-love journey was starting Wyld. I finally had the courage to go after my dreams and to do what I love and am passionate about – ocean conservation.

We are all enough, more than enough. And we all deserve to love ourselves and do what we love every single day. That’s how I was inspired to start Wyld, and I hope it inspires you to go after what you love doing too.

xx,

Joy

Our Philosophy

natural skincare, exceptional results

ingredient promise
Wyld is powered by plants and inspired by mother nature. We use only all-natural and plant-based ingredients. We choose our ingredients like we choose our tribe – non toxic, kind, and good for you. We are selective and only choose what is ethically sourced, gentle on the skin, and most of all, effective for you.

Our team of highly experienced chemists specialize in clean skincare formulations with a focus on organic and plant-based ingredients. We live to push boundaries and use innovative plant derived ingredients that are better than their synthetic counterparts. We believe that anything that synthetic can do, mother nature can do better.

Kindness to the planet
By 2050, there will be more plastic in the ocean than fish. Personal care, skincare and beauty products are a huge contributor to this waste, and our home, Planet Earth, is in trouble. Wellness starts with our planet, and we are taking action to protect it.

We choose ingredients that don’t harm the planet, and we source them ethically. Our products do not contain harmful ingredients like palm oil. Wyld’s Konjac Sponges are biodegradable and low-waste, and can be composted right back where they came from, Mother Earth.

Mother Nature heals, loves and sustains us. Protecting her is critical for our future wellbeing. At Wyld, we are passionate about developing sustainable skin and body care products that are kind to our planet.

Kindness to Animals
Did you know skincare is still tested on animals? Pretty crazy, right!? Our products are tested on human volunteers, never animals, to ensure they are kind to our skin and our body. Our products are always vegan, and cruelty-free.

The Package Deal
We said goodbye to plastics. Our packaging and shipping materials are free of plastics and styrofoam, and we don’t produce single use disposable products (unfortunately too common in the beauty industry). We use glass bottles that can be reused or recycled after use. Where a sustainable alternative to plastic is not available, we offer refill options.

Say no to plastics in your skincare routine, and in the ocean.