Pawniolo Pets

ABOUT

Our Mission
Third generation cattle rancher Nick and his wife Miki started Pawniolo Pets using grass-fed animals raised on their family cattle ranch in Kamuela, Hawai’i. They are passionate farmers who value the importance of knowing where their pet food comes from. Deeply rooted in Hawaiian ranching, Nick understands what an undertaking it is to raise cattle here in the islands.

Being a cattle rancher himself, he identifies with the many obstacles small Hawai’i ranches face everyday. The fluctuation in cattle prices, the struggle to secure bookings for processing, and the pressure to sell weaned animals to the Continental U.S. are just a few reasons why the Vericella’s are adamant about supporting local ranchers. For Nick, the system didn’t make sense. Most of the beef sold in Hawai’i is shipped in from the Continental U.S., possibly from animals who were born in the islands. We’ll never know for certain.

Pawniolo Pets was founded not only to provide the healthiest nutrition for our pets, but also with the hope of keeping more livestock here in our islands while supporting trusted Hawai’i ranchers. They utilize whole animals, nose to tail, in an effort to waste nothing while contributing to a circular economy in Hawai’i. To them, that is the highest form of honor not only to the animal, but also to the ‘aina (land) that provides the food which feeds us.

1% For The Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. It inspires businesses and individuals to support Environmental Partners through membership and everyday actions. They make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to approved Environmental Partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and Environmental Partners working toward a better future for all.

We mindfully conduct our business practices tomālama ʻāinaor to take care of our land. We believe that there is always room to be better. Pledging 1% of our annual sales to causes that align with our values is just one way we are able to give back to our papa honua or mother earth. We hope that joining the 1% network will inspire others to do what they can to ensure our preciousʻāina will thrive for generations to come. Look for their logo to purchase for the planet, learn more and join at onepercentfortheplanet.org.