Keep It Simple

ABOUT

Our Mission
At the heart of our brand is a commitment to sustainability. We believe in making eco-conscious living simple and accessible by offering only high-quality, plastic-free products.

We prioritize local makers and materials whenever possible, ensuring that every item we carry supports our planet and our community. With a focus on lasting quality and mindful choices, we aim to create a better future—one thoughtful purchase at a time.

Hunter and Jill started Keep It Simple in December 2020 with the hopes of making an impact in their community. Both girls wanted a way to shop without contributing to the plastic pollution problem that was plaguing the beaches they visited daily. Growing up in Hawai’i was beautiful, but it also meant watching the pollution on the beaches grow astronomically.

When household items like toothbrushes and laundry bottles started washing up on the shores, they thought, “that could’ve been mine at some point”. This was a defining moment. Instead of losing hope, they decided to be the source that they craved. Their dream was to build a space in Honolulu that would make a difference. They wanted sustainability to feel fun and exciting, and not about guilt surrounding pollution. The space was for community and to ignite the fire of change.

In late 2020, the refill store was born. In 5 years, Keep it Simple has helped our community divert over 75,000 plastic bottles from ending up in the environment. Our mission is to provide Vegan, Cruelty-Free, Non-Toxic, Reef Safe products to our highly demanded market of Eco-Conscious customers.