Each bag supports a local food bank, animal shelter, and individuals with autism
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ABOUT US
Howdy. Greater Goods offers a carefully curated selection of specialty coffees from around the world. From unique single origins to laid-back blends, we pride ourselves on having something to please every palate. We founded our company on the following principles:
Sourcing and Roasting Done Right. From Colombia to Kenya, we travel far and wide to find the world’s best coffee. Flavor is key, and our on-staff Q-graders are certified to professionally evaluate the sensory characteristics of each potential coffee. But for us, cup quality goes hand-in-hand with social and environmental responsibility. We partner with producers who provide fair wages and utilize sustainable practices to protect the environment. Once the coffee gets to us, we craft individual roast recipes to bring out the best in each batch. We think our sourcing and roasting set us apart, and it seems others agree: Food & Wine Magazine named us the BEST COFFEE IN TEXAS IN 2019.
Giving Back. Beyond great coffee, we’re passionate about our community. Each of our coffees supports one of FOUR LOCAL TEXAS NONPROFITS. So each bag sold is more than just coffee – it’s meals for families, training for puppies, support for individuals with autism, and bright futures for children.
Sharing Coffee Knowledge. We built our training lab in East Austin because the art of great coffee shouldn't be a secret. As an SCA Premier Training Campus, we’re accredited by the Specialty Coffee Association to teach professional CERTIFICATION COURSES. We also offer COMMUNITY CLASSES and TEAMBUILDING SESSIONS.
Texas Hospitality. Greater Goods was born and bred in Texas. It all began in 2015, when founders Khanh Trang and Trey Cobb decided to follow their dreams (and their palates) to form a roasting company in the Texas Hill Country. Cafés in East Austin and Bee Cave followed in 2018. We've grown quite a bit since the early days, but we still consider our employees and customers to be part of the family. We value everyone who walks through our doors, and we strive to ensure that all our guests feel cared for and welcome within our spaces. Y'all come back now, ya hear?
COFFEE AS A FORCE FOR POSITIVE SOCIAL CHANGE
STORY: Penelope Bass, March 28, 2019
Coffee is a powerful commodity. More than 60 percent of Americans drink a cup every day, and the global market value is only forecasted to rise. It’s good news for those in the business, but more roasters, café owners and organizations are recognizing that great power does in fact come with great responsibility, and they are harnessing coffee as a force for positive social change. “I think giving back can, and should, be a part of every business model. That’s just the kind of world I want to live in,” says Trey Cobb, co-founder of Greater Goods in Austin, Texas. “But looking specifically at coffee, it’s a communal product all the way down the line, from the farms to the cafés. Having a charitable component pays respect to that, and customers enjoy feeling like they’re part of it.”
It was a focus on their local community that inspired Trey Cobb and Khanh Trang, owners of Greater Goods Roasting in Austin, Texas. “We saw the positive impact that socially and environmentally conscious [coffee] sourcing could have,” says Cobb. “At the same time, Khanh and I were becoming increasingly involved in charitable causes within our local community. We decided that Greater Goods would take a two-pronged approach to charitable giving: responsibly sourcing our coffees to support communities at origin, and then taking a portion of the proceeds from the coffee we sell to support our local Austin community.”
While the husband-and-wife team are dedicated to sourcing and serving the best coffee possible (Trang is a certified Q-grader and Cobb is the roaster), they realized that meaningful ways to give back could easily be integrated into their business plan. They opened the roastery in 2015, selling retail and wholesale, and by 2018 had opened two cafes and a coffee training lab. They support local organizations that have had a strong impact in their own lives, such as The Texas Autism Society, the Central Texas Food Bank and the Boys & Girls Clubs of the Austin Area. They make donations based on pounds of coffee, both sold in bags and used in the cafes, making an effort to connect the funds to tangible results. One bag of their Rise & Shine blend funds four meals at the food bank. “It’s meaningful when people can buy local and give local,” says Trang. “It makes everyday experiences, like buying coffee, feel more valuable.”