You can find all the typical reasons online. Our Meet The Owners page has 800 more.

No suits, no boardrooms, no executive bonuses, no space tourists.

Yes mom and pop, yes single parent, yes solo entrepreneur.

Yes treating employees like family, yes caring about community, yes saving the environment.

Yes hustle, yes struggle, yes doubt, yes debt, yes bills, yes long hours, yes weekends.

Hell yes black-, women-, minority-, native-, veteran-, disabled-, LGBTQ-owned!

We hope you like our 800 reasons even more.