Getting back up when you’re knocked down is never easy. Picking a new fight is harder still.

For Breast Cancer Awareness Month, we highlight these business owners who are fighting every day to get us all closer to a cure:

• Virginia Carnesale of Santa Barbara, CA is a breast cancer survivor, wellness enthusiast, and information activist. She founded Stage “to be a resource, support system, marketplace and wellness destination” with 5% of net proceeds going to help improve the breast cancer patient experience.

• Liz Benditt of Leawood, KS survived 4 different cancers over the course of 8 years. She founded Balm Box to offer self-care and gift boxes that provide treatment appropriate relief to cancer patients.

• Stacia Guzzo of Bend, OR honors her cancer warrior and survivor mom by founding Smarty Pits, a line of aluminum free, paraben free, phthalate free, and propylene glycol free antiperspirants. She also “gives 1% of all sales to breast cancer research and free deodorant to oncology centers, survivor support events and non-profit groups”.

• Marnie Rustemeyer of Charleston, WV is a thyroid cancer survivor and breast cancer previvor. She founded Billow and created pillows “specifically designed to provide relief and support to women with breast discomfort resulting from surgery”. 5% of profits are donated to breast cancer charities.

• Lizzy James of San Diego, CA founded her Lizzy James artisan jewelry company while undergoing breast cancer treatment. Her charitable style collection donates 5% of sales to the Breast Cancer Research, ASPCA, Shelter to Soldier, National Multiple Scleroris Society, Make A Wish Foundation, and Ocean Conservancy charities.

Find more businesses like these to support by searching on “breast cancer” or using this link. Know of any more? Suggest them to us here.