How much you care changes how you shop, but not always. Sometimes you can even care too much.
PC: Rachel Claire
More than half of US shoppers consider themselves conscious consumers. That means they care about making a positive social, environmental or economic impact with what they buy.
PC: Markus Spiske
If you thoroughly research what a business stands for and you freely share your thoughts with everyone, you're an Activist Consumer.
The good: you care deeply and you're vocal about it. The “but": you don't buy from them. You can be 100% supportive but maybe don't need what a business is selling or it's not in your price range. Your impact is to keep telling others – friends and family are the #1 influence on shopper decisions.
PC: Anna Tarazevich
If you look for businesses whose values line up with yours, and in some cases are even willing to pay more, then you're a Socially Conscious Consumer. What you buy and who you buy from makes a difference.
Yet no one is keeping score except you. Perfection isn't required and not every purchase happens this way. You give it a good shot most of the time and you can feel really good about that.
Got any favorites? Suggest them to us here.
PC: Liza Summer
If you support social causes when the opportunity presents itself easily (like signing a petition or liking a post) but you're neutral on other actions, then you're a Social Issue Interested Consumer.
You know what you care about, but it's not always top of mind. Let's face it, life can throw up lots of other challenges: money, time, effort, health etc. It's up to the rest of us to help make it easier for you to act, to create more opportunities for you, to nudge and remind you from time to time. That's a role we've given ourselves at Karmalize, and we're playing the long game with you. Keep reading and keep the faith!